Dadand was created to provide informative and entertaining perspectives on varying topics related to being a Dad. We will connect DIY’ers, parents, and brands by engaging in conversation and offering insight about all things “Dad”—projects for the home and auto, parenting, gadgets, and technology. We inspire, educate, and entertain readers, who benefit from how-tos, step-by-steps, and real-world applications and opinions of creative ideas, products and services delivered in an approachable and humorous manner. Dadand is unique to offer and maintain viewpoints from two very similar fathers (who are lifelong friends), with different family structures—appealing to an audience who is both broad and diverse, yet sustain targeted, topical interests.

Some ad guys wrote that, huh?